A couple of weeks ago, I got a news pitch from a PR firm on behalf of their client (I forget the name, sorry) and you could sniff the excitement coming through the email.
The hyperbole, the exclamation marks, the new buzzword. DID I MENTION THE CAPITAL LETTERS AND EXCLAMATION MARKS??!!
It was to tell me about this digital practice that had just gotten approval to trademark the term PRKting.
Stop. Soak that in. Read that name. I’m going to break it down, it’s that alluring.
PR. K. TING.
Pitched as the merging of PR and Marketing and creating a new paradigm, it was heralded as the new roadmap for PR and marketing professionals, and clearly would set the standard for years to come.
And there was me thinking it was a new car park ticketing system for the busy, always-on-the-go PR professional.
I mean, come on – seriously??
But then again, what if this company has a point? What if we started doing that with other industries and brands? That could be pretty interesting.
Grave.ly - a special URL shortener for the gravedigger industry, who can now take to blogging about the best tools for the trade, the optimum weather to dig a grave, the perils of ants in your pants while digging, and much more, and have their own unique URL to populate the web with.
HoSuite - a social media dashboard for the hooker industry. You could schedule tricks, upload pictures of the weirdest-shaped dicks, and add columns to keep track of what people are saying about your performance .
InstaGramps – for the little kid whose parents’ parents are dead (or at least the male side of the equation), this photo app lets you view uploaded pictures of elderly gents just waiting to be your surrogate grandpa. You vote, you like, you get.
Klerpes – how much more viral can you get than influencers with sexual diseases? Mixing that bastion of sensibility Klout with herpes, you can give +Itches on Rashes, Wire Brushes and One Night Stand Rawness. Ideal for STD clinics everywhere.
Hmm, maybe these PRKting folks are onto something. Eh – maybe not.
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Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
