A lot of social media purists will tell you that you’re the spawn of the devil if you use automation.
To truly use social media properly, you have to “be there” constantly, otherwise you’re just fooling yourself and your connections.
I call bullshit.
Maybe to the purists and “experts” that are on Twitter and Google+ non-stop, and love to tweet just for the sake of getting influence scores up, automation is evil. After all, they’re on there doing their “thing” all the time, so why shouldn’t you be?
Simple.
The people that aren’t on Twitter and the likes all the time are generally doing other things. You know… like client work. Yes, they’ll jump on and interact, but usually that’s when the other important stuff is done.
So forgive me if I see folks tell me automation is bad. If I’m going to share a blog post anyway by someone that I truly trust to deliver the goods, why do I need to physically be on Twitter to do this when I can send the same post out with something like Buffer or Twitterfeed?
What’s that? Because I’m not being true to social media and its values? Yeah, right – good luck with that.
Social media is just another toolset, or platform, or information base, or whatever tag you want to give it, to help you manage your needs better, whether they be personally or professionally.
It works for people the way they need it to work, not how someone else uses it.
If you don’t like automation for yourself because you’re on social media 24/7 doing whatever it is you do, cool – that’s your approach and that’s what works for you, and I won’t hold anything against you for that.
Maybe you can offer the same courtesy to those that aren’t like you. I mean, does it really impact you anyway?
image: Chuckumentary
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Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
[...] Interestingly, on the same day that I scheduled my first tweets, Danny Brown blogged about the same topic. His position is clear from the post’s title: Dear Social Media Purists – There is Nothing Wrong with Automation [...]
[...] Interestingly, on the same day that I scheduled my first tweets, Danny Brown blogged about the same topic. His position is clear from the post’s title: Dear Social Media Purists – There is Nothing Wrong with Automation [...]