There’s been a lot written recently on how old people should – or shouldn’t – be when it comes to running your social media accounts. Some say under 23, while others say no way, Jose – no-one under 23 is getting near my social media account. But we’re looking at the wrong argument, people –…
This is a tale of hubris. Over the next few days, expect to read many articles in many publications about Digg and what happened to it. Once arguably the most powerful single website on the Internet, Digg was able to drive massive amounts of server-crushing traffic. In recent months, however, Digg was sold away piecemeal…
A couple of weeks ago, I got a news pitch from a PR firm on behalf of their client (I forget the name, sorry) and you could sniff the excitement coming through the email. The hyperbole, the exclamation marks, the new buzzword. DID I MENTION THE CAPITAL LETTERS AND EXCLAMATION MARKS??!! It was to tell…
I like Seth Godin. I think his short-form blog posts are often full of punchy insights, and his books Purple Cow and Tribes are two of my favourite marketing books. I also like the way he’s trying to bring the publishing industry into the digital age with his Domino Project. Which is why I was…
Over on his Google+ page, blogger Robert Scoble called out Twitter as the new social media ghost town. This was (kinda) in response to numerous respected sources saying the same thing about Scoble’s beloved Google+. In his piece, Scoble cited various reasons why he felt Twitter was a ghost town. These include follower numbers not…
