Author Archives: Bob LeDrew

Bob LeDrew is a PR consultant in Ottawa with more hats than heads -- PR guy for everyone from government departments to singer-songwriters, social media consultant, blogger, podcaster, house-concertizer, and all-round snarker. Find more about him at Translucid.ca, The King Cast or Bobcat House Concerts.

How NOT to Recognize Not-for-Profit Excellence, @PRNews Edition

money-sucking-hole

PR News is a pretty big deal. They’re much more than just a magazine for PR practitioners. They offer webinars, books, conferences, job boards — the full slate of services. And one other thing they offer? Awards. Lots and lots of awards. Awards are cool. Getting one makes you feel good about your work, or…

From Snake Oil to Selling Air

Snake-oil

This social media world is an odd one, isn’t it? Sometimes, we develop lasting and meaningful relationships with others in far-flung places and from backgrounds fundamentally different to us. Other times, we find utilities and tools that make our lives easier, more fun, and more productive. Or we find stuff that just seems fun. We’re overjoyed by…

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