By day, Benson Hendrix is a mild mannered public relations and social media professional. By night, he works as a freelance “Brain for Hire” - strategic communicator, social media strategist, community relations and management consultant. Hendrix has been called everything from a “social media zen warrior” to a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but doesn’t really believe much of it.