The Value and Meaning of Community In Marketing
When you hear the word "community", even in the present context of social media and marketing, what comes to your mind? Do you see faces of people you know, admire? People with common interests that you share? Or do you see nothing? Perhaps a faceless blob of usernames? In the colloquial sense of the …
No, Digg Failed Because It Ignored Its Community
This is a tale of hubris. Over the next few days, expect to read many articles in many publications about Digg and what happened to …
I think that depends on what you call social media, reviews for your practice absolutely help bring more clients in the door. Facebook on the other hand I don't believe helps one bit.
The best bankruptcy lawyer utah could have the best sevice in the state and if he or she can't get clients in the door they are going to go broke. I think the best way is via local search methods.
So when it comes the value of community for an attorney I don't think it means anything for marketing a person's law practice. For more advice on the best local search for bankruptcy attorneys visit this site.
Personal Brands: You Have One, Now Deal With It
Personal brands – like them or hate them, it’s irrelevant. They are there.
Kind of like a Klout score, you’re going to have one regardless of whether you want one or actively work to build one.
As offputting as the name and idea of personal brand may be to you, you have one, now deal with it.
You don’t have to take it as something obnoxious, such as famous for being famous (or Internet famous), or celebrity schlemebrity.
I know some people with great personal brands (and I know some of them would vehemently oppose the idea of a personal brand). Those brands carry them far: people listen to them, they get called for work, pulled in on projects, asked to speak, included in advisory boards, and more. They’re trusted.
What are they doing right? If it can be boiled down to a single word, it would probably be respect. They respect who you are and what you do, as well as who they are and what they do.
I know, though, that this can’t possibly be enough, so I’ve been taking a few notes: who out there is respected and admired for who they are as much as what they do—as in, other people toot the person’s horn for them, quite a bit—and what are they doing?
I noticed it’s actually pretty standard old-fashioned Good Communication and Human Being 101. So let’s call these people PB PhDs. Just for fun.
The PB PhDs seem to start with a vision and stay true to it. Who are you and what kind of person, aka “brand,” do you want to be? Who do you want to meet? What motivates and inspires both you and them? I guess maybe you could also call this confidence, comfortable in their own skin.
PB PhDs know how to listen. They hear what others are saying, what they care about and what they mean. People are human and they want to be treated that way, not as expected audience members. Mine mine mine is only funny in an animated movie about fish. If you only talk from your own head, you’re eventually going to lose touch with the overall conversation.
Nothing chaps hides like speaking to someone, whether it is an @ reply, a tag, a like or a comment, and being ignored. Hi, 7th grade “I’m not worthy and am invisible” button, anyone? It gets noticed, trust it, if you’re the kind of person who tends to not respond, especially if you diatribe about how “busy” (read: sooo much more important) you are.
PB PhDs tend to reply as a rule. Nothing can ever be 100% and yeah, sometimes stuff gets in the way. But if you’re known as responsive, then you tend to get some leeway (by reasonable people).
PB PhDs talk up others: their team, their friends, those who inspire them, that which touches them. That’s passion, people. It resonates. There’s also nothing quite as wonderful as cheering for others or being cheered for by others. It creates a warm, fuzzy bridge of connection. /70s hippie talk.
This one is the tricky wicket, most of all. My favorite PB PhDs have diverged along a couple of tracks for this one.
Build a brand based on your name or body of work – it might be a philosophical question. Some of my favorite people in politics are probably people you’ve never heard of, but I guarantee you know their body of work and what matters is that the people they need to know them, do.
Clearly I subscribe to “body of work” approach. Either way, whatever you do, you better have substance behind that art, or be prepared to be punked.