The Value and Meaning of Community In Marketing
When you hear the word "community", even in the present context of social media and marketing, what comes to your mind? Do you see faces of people you know, admire? People with common interests that you share? Or do you see nothing? Perhaps a faceless blob of usernames? In the colloquial sense of the …
No, Digg Failed Because It Ignored Its Community
This is a tale of hubris. Over the next few days, expect to read many articles in many publications about Digg and what happened to …
I think that depends on what you call social media, reviews for your practice absolutely help bring more clients in the door. Facebook on the other hand I don't believe helps one bit.
The best bankruptcy lawyer utah could have the best sevice in the state and if he or she can't get clients in the door they are going to go broke. I think the best way is via local search methods.
So when it comes the value of community for an attorney I don't think it means anything for marketing a person's law practice. For more advice on the best local search for bankruptcy attorneys visit this site.
Personal Brands: You Have One, Now Deal With It
Personal brands – like them or hate them, it’s irrelevant. They are there.
Kind of like a Klout score, you’re going to have one regardless of whether you want one or actively work to build one.
As offputting as the name and idea of personal brand may be to you, you have one, now deal with it.
You don’t have to take it as something obnoxious, such as famous for being famous (or Internet famous), or celebrity schlemebrity.
I know some people with great personal brands (and I know some of them would vehemently oppose the idea of a personal brand). Those brands carry them far: people listen to them, they get called for work, pulled in on projects, asked to speak, included in advisory boards, and more. They’re trusted.
What are they doing right? If it can be boiled down to a single word, it would probably be respect. They respect who you are and what you do, as well as who they are and what they do.
I know, though, that this can’t possibly be enough, so I’ve been taking a few notes: who out there is respected and admired for who they are as much as what they do—as in, other people toot the person’s horn for them, quite a bit—and what are they doing?
I noticed it’s actually pretty standard old-fashioned Good Communication and Human Being 101. So let’s call these people PB PhDs. Just for fun.
The PB PhDs seem to start with a vision and stay true to it. Who are you and what kind of person, aka “brand,” do you want to be? Who do you want to meet? What motivates and inspires both you and them? I guess maybe you could also call this confidence, comfortable in their own skin.
PB PhDs know how to listen. They hear what others are saying, what they care about and what they mean. People are human and they want to be treated that way, not as expected audience members. Mine mine mine is only funny in an animated movie about fish. If you only talk from your own head, you’re eventually going to lose touch with the overall conversation.
Nothing chaps hides like speaking to someone, whether it is an @ reply, a tag, a like or a comment, and being ignored. Hi, 7th grade “I’m not worthy and am invisible” button, anyone? It gets noticed, trust it, if you’re the kind of person who tends to not respond, especially if you diatribe about how “busy” (read: sooo much more important) you are.
PB PhDs tend to reply as a rule. Nothing can ever be 100% and yeah, sometimes stuff gets in the way. But if you’re known as responsive, then you tend to get some leeway (by reasonable people).
PB PhDs talk up others: their team, their friends, those who inspire them, that which touches them. That’s passion, people. It resonates. There’s also nothing quite as wonderful as cheering for others or being cheered for by others. It creates a warm, fuzzy bridge of connection. /70s hippie talk.
This one is the tricky wicket, most of all. My favorite PB PhDs have diverged along a couple of tracks for this one.
Build a brand based on your name or body of work – it might be a philosophical question. Some of my favorite people in politics are probably people you’ve never heard of, but I guarantee you know their body of work and what matters is that the people they need to know them, do.
Clearly I subscribe to “body of work” approach. Either way, whatever you do, you better have substance behind that art, or be prepared to be punked.
Getting Your Practice on Page One of Google
If you are like most dentists, you are busy. You are busy with your patients and your practice and you really don’t have a lot of time and energy to think about Google. But the truth is that this search engines can make or break your practice and you need the help of a good Internet dental marketing company I would recommend searching online.
The way that Google bring us local search results changes frequently and most dentist don’t have the time or the expertise is this area to really keep up with the changes. But if you can get on the top of the search results for any of these search engines you can dominate the results and you will attract more patients than any of your competition that doesn’t have this advantage.
Local search results are becoming increasingly more important these days. Very few people will look in the yellow pages to find a service these days but almost everyone will conduct an Internet search, even if they are just considering making a decision. Local search results are the key to getting found online by your most ideal and profitable patients.
Times have changed. The newspapers that we used to read daily in our homes have lost much of their readership. Most major newspapers are now found online. The once thriving Yellow Pages have become a secondary choice to an online search. If you want to survive and thrive in today’s economy you must be part of the local online search results.
Local search has grown dramatically and we know and use the tools that are necessary for you to dominate in your area and get new patients for your dental practice.
According to recent statistics from Google, “61% of people who search online for a local business will make a purchase offline within 24 hours and 86% of those people followed up with a phone call and/or a visit”.
The majority of your potential patients will look online first for a Dentist. They will call the dentist whose online presence and reviews impresses them the most.
However, it is interesting to note that 94% of those searching will not look beyond the first page of the search engine results. And with thousands and thousands of pages, why would they? So if you are a local dentist, you need to be on page one of Google in order to be found by the vast majority of your potential patients.
There are only 7 spots on the first page of Google Maps and the key to capturing the attention of your potential patients is to be right there, front and center, dominating the local search results.
If you are not easy to find online, your potential patients are going elsewhere. And you are losing money!